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AI for Marketers
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Watch or Listen | My 2 Cents Podcast Episode #2

CMO's insights on her AI marketing journey | Taz Bareham [Fair Supply]

In this episode, our guest is Taz Bareham, former fractional and now full-time CMO of Fair Supply. She gave us way more than 2 cents' worth as she shares practical advice on how she's using AI every day in her work and her life.

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Taz Bareham: How Aussie Mark... Jun 20 · My 2 Cents Marketing Pod... 27:49   ​

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AI for Marketing | Survey Results

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103 Aussie Marketers contributed to our survey - thank you!

Q: We asked marketers, what’s their go-to AI tool?

Our second poll responses were no great surprise. ChatGPT leads the pack with 58% of users — likely driven by their first-mover advantage and brand familiarity. Claude (23%) and Gemini (13%) trail in its wake. For now.

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The remaining 6% of "other" could point to a broader ecosystem of AI tools that marketers are exploring — often embedded in platforms such as Google Workspace, Canva, Hubspot and others.

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Are we entering an era where marketers will assemble their own AI stacks — picking tools for specific tasks rather than relying on a single go-to? At this stage, there's no fixed answer, but it's clear that experimentation is well underway.

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Q: What are the primary use cases for AI?

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The top use cases aren’t surprising: written content (26%), personalisation (25%) and data analysis (23%) led the way — all areas where AI can drive speed, scale and smarter outputs.

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What’s more interesting is what didn’t rise to the top. Some of the more obvious applications — including SEO and automation — are still flying under the radar. Are these underused, undervalued or simply happening in the background without conscious attention?
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And beyond the categories, the most compelling insights came from how AI is actually being used: to mine podcasts for thought leadership, act as a sounding board or editor and streamlining the leap from customer interviews to strategy. These aren’t just time-savers — they hint at a deeper shift in how marketers think, create and collaborate.

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The real power of AI may not be in accelerating our work — but in rewiring how we think before we even begin.

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Key Takeaways: maybe the most profound shift AI brings isn’t faster content — but a new kind of thinking behind it. As marketers, we’re not just outsourcing execution — we’re reimagining the creative process itself. AI is becoming less of a tool we use at the end, and more of a partner we engage from the start.

The future isn’t just about what we do with AI, but how we work with it — creatively, critically, and consciously.