Aussie Marketing Pulse
Join our community of seasoned Aussie marketers and we'll share real-time, aggregated data, plus actionable insights. New data and insights every month! October survey: Marketing Budgets. How are you shuffling the dollars? Which channels are feeling the love?
Introducing My 2 Cents
Hello, possums! Back in the day, your opinion was only worth 2c. With inflation, your insights are now priceless, especially for other marketers who are flying solo or are working as part of a small marketing team. Invest just five minutes of your time to answer three simple questions. We’ll share real-time, anonymised, aggregated data, plus actionable insights from our panel of seasoned Aussie marketers. New data and insights every month! Marketing Budgets How much to spend? What channels...
Marketing Budgets | Survey Results
Marketing Budgets Q: What is your total annual marketing budget Our first-ever marketing survey yielded some interesting results! Most of our respondents are smaller businesses with modest marketing budgets, with less than 5% spending more than $250K annually. Q: How is your marketing budget set? Unsurprisingly, most businesses set marketing budgets as a fixed percentage of revenue. As much as marketers often like to believe that they decide the overall allocation, it’s most commonly decided...
Join our community of seasoned Aussie marketers and we'll share real-time, aggregated data, plus actionable insights. New data and insights every month! October survey: Marketing Budgets. How are you shuffling the dollars? Which channels are feeling the love?